Local SEO - How To Rank Above Competitors
What Is Local SEO
So you have a product or service that you want to sell. You are situated in a large town or city, like London (for example), and you are looking to rank above your competitors on local SEO.
By now, I expect you have done a SEO site audit for your businesses website, as well as your competitors. If this isn't the case, perhaps visit my SEO Site Audit Checklist page first. This way you can determine the strengths and weaknesses for your website, and that of your competitors. Giving you the informative reporting needed to improve your local SEO ranking.
Local SEO is to use a variety of strategies to get your site ranked higher on search engines like Google. Using online directories such as Yelp, Superpages, foursquare, Yellow Book, Google My Business and Bing Places will greatly increase to local seo strength. Localised content on your website, online reviews and other strategies, will do the rest.
5 Reasons Local SEO Can Help
1. Local Customers Search For Local Businesses
Local SEO effectively works as a modern version of the Yellow Pages. Where people use to pick up the trusted Yellow Pages, people are now doing so on Google and other search engines. If someone searches for a product or service, google pulls up the most relevant local businesses for that search. Therefore it is vital you get you content and On-page optimization correct.
2. Mobile Friendly Sites Can Create Real Time Need For Local SEO
People can now search for their needs on the go and at any time. Having your website mobile friendly will enable you to effectively be found by potential buyers close by. If I am out in town and suddenly what to find a restaurant near me, all I have to do is get out my phone, open Google Maps, and search for restaurants near me. If your restaurant isn't on that list, then there isn't a hope in hell I would be popping in. That is a wasted opportunity. The same applies for any product or service I might be searching for whilst on my mobile device. The importance of using tools such as Google My Business and Bing Places is huge. And if you don't know already, Google is putting mobile friendly websites first from early next year. So if you don't have a mobile friendly website, Google will not be seeing it as a priority when placing on SERPs (Search Engine Pages).
3. Local SEO Is Cheap
Creating a Google My Business page is 100% free. So are most online directories such as Yelp, Trip Advisor, and Bing. Not only is Local SEO practically free, it also provides results in terms of genuine leads and sales. So with high conversions and low start up costs, local SEO can seriously offer your business excellent return on investment (ROI).
4. Online Reviews and Testimonials
Online reviews matter greatly. In a study by Bright Local, 74% of people said that a positive online business review makes them trust a business more, and 60% of people said that a negative business review brings the quality of the business into question. Having pages such as Facebook and Google My Business allows customers to leave reviews of your business. You can also ask customers directly to leave a review or rate their experience as a way to build credibillity for your business.
5. Lower Competition
Local SEO is relatively non-competitive. If you are a local shoe shop, the number of competitors will be greatly reduced compared to organic search results, giving a wide opportunity for companies to boast their sales with little effort
What also needs to be remembered here is the importance of a strong website too. If you have filled in your business details on Google, Bing, all the major directories; and on social media, without having a strong website, you'll not be getting the most out of local SEO. "The top 10 local organic factors for SEO are related to websites" source Search Engine Land.
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